performance by design

performance by design

performance by design

Dr. Rico Hall works at the intersection of mental performance, leadership development, and organizational strategy within professional sport. He partners with athletes, coaches, and executives to strengthen decision-making, competitive alignment, and sustained performance in high-pressure environments.

Dr. Hall has served in leadership roles within the NBA and across professional sports, supporting individual performance and organizational effectiveness in high-performance professional environments.

Previously, he worked in collegiate athletics as a player development coach and sport psychology consultant, supporting Division I and Olympic-level athletes. A former professional basketball player overseas, Dr. Hall blends firsthand competitive experience with advanced training in sport and performance psychology to deliver practical, performance-driven insight.

Dr. Rico Hall works at the intersection of mental performance, leadership development, and organizational strategy within professional sport. He partners with athletes, coaches, and executives to strengthen decision-making, competitive alignment, and sustained performance in high-pressure environments.

Dr. Hall has served in leadership roles within the NBA and across professional sports, supporting individual performance and organizational effectiveness in high-performance professional environments.

Previously, he worked in collegiate athletics as a player development coach and sport psychology consultant, supporting Division I and Olympic-level athletes. A former professional basketball player overseas, Dr. Hall blends firsthand competitive experience with advanced training in sport and performance psychology to deliver practical, performance-driven insight.

Education

  • Ed.D. in Sport and Performance Psychology — University of Western States

  • M.A. in Clinical Counseling — Columbia International University

  • M.A. in Organizational Leadership — Eastern University

  • B.A. in Communication & Exercise Science — USC Aiken

  • Ed.D. in Sport and Performance Psychology — University of Western States

  • M.A. in Clinical Counseling — Columbia International University

  • M.A. in Organizational Leadership — Eastern University

  • B.A. in Communication & Exercise Science — USC Aiken

Licensed provider

Professional Memberships

USOPC Listed Sport Psychology Professional

USOPC Listed Sport Psychology Professional

Recent Clients

A personal approach. Professional results

A personal approach. Professional results

Dr. Rico Hall works with elite athletes and leaders to build mental performance that shows up when it matters. His approach sharpens focus, confidence, and composure under pressure while strengthening the habits that sustain long-term success. Every system is customized to the individual, creating tools that translate directly to competition, leadership, and everyday performance.

Dr. Rico Hall works with elite athletes and leaders to build mental performance that shows up when it matters. His approach sharpens focus, confidence, and composure under pressure while strengthening the habits that sustain long-term success. Every system is customized to the individual, creating tools that translate directly to competition, leadership, and everyday performance.

© 2026 The Crafted Athlete. All rights reserved.
© 2026 The Crafted Athlete. All rights reserved.
© 2026 The Crafted Athlete. All rights reserved.