performance by design

Performance By Design

performance by design

Dr. Rico Hall is a player development and high-performance leader dedicated to helping athletes, coaches, and organizations reach their full potential through player development, high performance, and leadership.

Over the past decade, Dr. Hall has served in leadership roles across the NBA, MLB, collegiate athletics, and private practice. His experience spans player development, mental performance, coach development, performance scouting, draft preparation, and organizational alignment—helping teams build high-performance environments that support athletes throughout every stage of development.

A former professional basketball player, Dr. Hall combines firsthand competitive experience with expertise in sport psychology, leadership, and organizational performance. He partners with professional sports organizations to strengthen player development systems while continuing to work directly with athletes to enhance confidence, leadership, resilience, and performance under pressure. Whether collaborating with an executive team or supporting an individual athlete, his focus remains the same: helping people and organizations perform at their highest level.

Whether developing one athlete or an entire organization, lasting success begins with investing in people.

Dr. Rico Hall is a player development and high-performance leader dedicated to helping athletes, coaches, and organizations reach their full potential through player development, high performance, and leadership.

Over the past decade, Dr. Hall has served in leadership roles across the NBA, MLB, collegiate athletics, and private practice. His experience spans player development, mental performance, coach development, performance scouting, draft preparation, and organizational alignment—helping teams build high-performance environments that support athletes throughout every stage of development.

A former professional basketball player, Dr. Hall combines firsthand competitive experience with expertise in sport psychology, leadership, and organizational performance. He partners with professional sports organizations to strengthen player development systems while continuing to work directly with athletes to enhance confidence, leadership, resilience, and performance under pressure. Whether collaborating with an executive team or supporting an individual athlete, his focus remains the same: helping people and organizations perform at their highest level.

Whether developing one athlete or an entire organization, lasting success begins with investing in people.

Education

  • Ed.D. in Sport and Performance Psychology — University of Western States

  • M.A. in Clinical Counseling — Columbia International University

  • M.A. in Organizational Leadership — Eastern University

  • B.A. in Communication & Exercise Science — USC Aiken

  • Ed.D. in Sport and Performance Psychology — University of Western States

  • M.A. in Clinical Counseling — Columbia International University

  • M.A. in Organizational Leadership — Eastern University

  • B.A. in Communication & Exercise Science — USC Aiken

Licensed provider

Professional Memberships

USOPC Listed Sport Psychology Professional

USOPC Listed Sport Psychology Professional

Recent Clients

A personal approach. Professional results

A personal approach. Professional results

Dr. Rico Hall works with elite athletes and leaders to build mental performance that shows up when it matters. His approach sharpens focus, confidence, and composure under pressure while strengthening the habits that sustain long-term success. Every system is customized to the individual, creating tools that translate directly to competition, leadership, and everyday performance.

Dr. Rico Hall works with elite athletes and leaders to build mental performance that shows up when it matters. His approach sharpens focus, confidence, and composure under pressure while strengthening the habits that sustain long-term success. Every system is customized to the individual, creating tools that translate directly to competition, leadership, and everyday performance.

© 2026 The Crafted Athlete. All rights reserved.
© 2026 The Crafted Athlete. All rights reserved.
© 2026 The Crafted Athlete. All rights reserved.